A Story of Branding

I had a client who practiced a number of alternative health therapies and approaches:

  • Message therapy
  • Ear candling
  • Foot baths
  • Home environmental assessments
  • Pet message
  • Full body detox
  • Hair analysis

All over the place?  What I had to do was to find a theme, a hook on which to hang the client’s brand.  The result was to bill her as the area’s leading detoxification practitioner.   I built her entire Web content around that branding.